Micro-business opportunities in poor and rural areas in Kenya require entrepreneurs who understand the local context.
Implemented by CARE Danmark the project strengthens the analytical, business and collaborative skills of rural youth to enable them develop new commercial farming opportunities and off-farm micro-businesses in poor, rural areas in Kenya
Rural businesses development
Through trainings and mentorship, the entrepreneurs will be able to develop small businesses which respond to the local context and markets. The project will help entrepreneurs to collectively acquire the business and technical skills to manage their small busineses, access local markets and identify the financial services that they need.
Group savings & economy of scale
The project will also help youths with economic planning through a group-savings and loan scheme - which can provide access to start-up capital to the potential entrepreneurs.
It will also help entrepreneurs collaborate in groups to promote economies of scale in order to reduce their expenses, improve their marketing and strengthen their position on the market.
Innovative mobile technology is incorporated into all stages of the business identification and development. Entrepreneurs will make use of mobile technology to research the markets, make informed decisions, acquire information and use it to manage their businesses and the group-savings and loan scheme.