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Kenya - Africa

Access to markets

A project that supports young Kenyan entrepreneurs to identify new markets and business opportunities - and help them collectively develop new farming solutions

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Agriculture & Food production
Access to markets
Kenya Africa
DKK 3,495,359
CARE Danmark
Jul 2015 Jun 2018

Micro-business opportunities in poor and rural areas in Kenya require entrepreneurs who understand the local context.

Implemented by CARE Danmark the project strengthens the analytical, business and collaborative skills of rural youth to enable them develop new commercial farming opportunities and off-farm micro-businesses in poor, rural areas in Kenya

Rural businesses development
Through trainings and mentorship, the entrepreneurs will be able to develop small businesses which respond to the local context and markets. The project will help entrepreneurs to collectively acquire the business and technical skills to manage their small busineses, access local markets and identify the financial services that they need. 

Group savings & economy of scale
The project will also help youths with economic planning through a group-savings and loan scheme - which can provide access to start-up capital to the potential entrepreneurs. 

It will also help entrepreneurs collaborate in groups to promote economies of scale in order to reduce their expenses, improve their marketing and strengthen their position on the market.

Mobile technology 
Innovative mobile technology is incorporated into all stages of the business identification and development. Entrepreneurs will make use of mobile technology to research the markets, make informed decisions, acquire information and use it to manage their businesses and the group-savings and loan scheme.


A) Increase the capacity and competencies of 1,000 young people to help them organise themselves and establish viable off-farm small businesses called “Jua Kali"

B) Improve the technical skills of 20 groups of young farmers to help them sustainably produce and sell into the local markets and through the soya bean 'forward-contract market'


  • 450 off-farm small businesses established
  • 40% increase in income
  • 1,500 people gain access to group savings and loans
  • 500 people trained in business development and IT
  • 20% increase in income and 50% agricultural diversification
  • 500 young farmers use IT to analyse market opportunities
  • 15 groups establish contracts with buyers of soya and other crops
  • Collective sale and storage amongst 10 of the groups

Kenya - Africa

Kenya  is a country in Eastern Africa. 

The country is located on the equator with the Indian Ocean to the south-east and is bordered by Tanzania to the south, Uganda to the west, South Sudan to the north-west, Ethiopia to the north and Somalia to the north-east.

 The capital, Nairobi, is a regional commercial hub. Agriculture is a major employer; the country exports tea and coffee and  fresh flowers to Europe. The service industry is also a major economic driver.