From farm gate to shop shelves
80% of the population in India are involved in farming but with an average plot size of just under three acres the farmers as well as the retailers rely on middlemen to buy, transport and process the farm products before they reach the shops.
On average fresh produce in India changes hands seven times which results in loss of and damage to produce as well as a reduction in profit at every step. Ultimately that means low profits for the farmer and mediocre products at relatively high prices for the consumer, with minimum profit for the retailer.
LEAF’s business model is based on control of every step of the supply chain – from farm gate to shop shelves.
25% increase in productivity
LEAF supplies 300 retailers (and counting) all over Southern India with high quality produce, cleaned and packed. The produce is sourced from 1,500 farmers who receive high quality inputs and training on good farming practices.
At harvest time the farmers can sell their produce to LEAF and are thereby guaranteed a profit.
From 2014 to 2015 data collected by LEAF shows a 25% increase in average productivity among the farmers. Until 2020/-21 LEAF aims to grow its network of farmers to include over 10,000 farmers.