Giving talent from poor areas in countries in the developing world an opportunity is core to Samasource’s strategy for mapping a pathway out of poverty. And the pathway is digital.
Through the partnership with BESTSELLER FOUNDATION, the Samasource Kenya delivery center in Nairobi will get an additional 80 workstations – and bring the total number of workstations from 210 to 290. With 2.4 shifts per day it means that almost 200 additional young talents can be taken in and offered a job and a living wage.
The work at the Samasource delivery center consists of data processing projects such as image optimization and classification, creating datasets for algorithms, enhancing data and turning content into data. Examples of clients are companies such as eBay, Google, TripAdvisor, Marriot, Walmart, Yahoo and many more. According to Samasource the investment by BESTSELLER FOUNDATION will enable Samasource to meet some of the demand but further expansions are already in the pipeline – the market for this type of work is far from saturated.