Africa Reframed

BESTSELLER FOUNDATION is committed to supporting innovative African start-ups working at the frontline to convert waste to value with the ultimate goal of creating sustainable businesses and sustainable economies.

Africa Reframed connects a community of African visual content creators to the world’s leading companies and organisations in order to create and promote captivating imagery and bespoke projects that propel new storytelling from the African continent.

The partnership will enable BESTSELLER FOUNDATION to tap into the Africa Reframed network of local visual content creators. Likewise, Africa Reframed will get the opportunity to create visual storytelling about some of the most interesting innovative African start-ups supported by BEST- SELLER FOUNDATION.

Africa is rising and a visual reframing of the continent is emerging. A reframing crafted by African content creators, telling Africa's story of change. BESTSELLER FOUNDATION recognises imagery as a powerful tool to raise awareness and change perceptions and supports the Africa Reframed mission:

“Most of the imagery we encounter from the African continent tends to either depict the beautiful scenery and wildlife or scenes of poverty, war and desperation. While these certainly are bona fide aspects and challenges, Africa is also a continent characterised by immense growth, varied opportunities and not in the least, change.

The mission of Africa Reframed is to capture and contribute to the spurring of this change by a visual reframing of the continent. A reframing that promotes the SDGs, gender equality and reflects African enterprise, innovation and everyday life. Africa Reframed exists to create and pro- mote this new imagery in the belief that by changing the visuals, we can help change the conversation”.